Will McRaney on "Invest and Invite"

We are using Will McRaney's, The Art of Personal Evangelism:Sharing Jesus in a Changing Culture, in our E.T.S. ministry. He made a statement in the introduction to the book that directly spoke to the Invest > Invite > Include principles we are using in our church. McRaney said:

Eventually, some believer has to share his or her life and Christ's message with a lost person. It is even reported that Billy Graham said there is no such thing as mass evangelism. He was pointing out that for people to respond to Christ in a crusade, Christians have to invest in a relationship and invite someone to the crusade.